AUSTIN, Texas (BRAIN) — E-mobility company eBliss Global will collaborate with Petra Automotive Products to utilize its dealership partners for delivery, setup, and support in North America for its ALWAYS e-bikes.
The ALWAYS line of e-bikes are designed exclusively for auto dealerships, including folding, e-cargo, and fat tire models. Entry-level models start at $3,495.
"We want to meet customers who may have never considered an e-bike before where they already buy vehicles," said Dave Boyle, head of automotive at eBliss Global. "We are ecstatic to be partnering with Petra Automotive Products, a company these dealers know and trust, to help facilitate future relationships with auto dealerships."
Petra Automotive Products is located in Houston and founded in 2010. It manufactures more than 360 maintenance products and services for automotive dealers, chains, and independent vehicle repair facilities.
"This gives our dealer partners access to a fun and innovative new product they can use to capture those drivers who want freedom of movement regardless of vehicle ownership," said Arnold Gacita, Petra Automotive CEO and president. "E-Bikes are a logical addition for dealership showrooms."
eBliss launched earlier this year with an exclusive deal with Tomberlin, an electric low-speed vehicle distributor with 144 retail locations. It also has a distribution partnership with The Ride e-bikes.
