PeopleForBikes' BLC speakers include leaders of Giant, Zwift, REI and Cotopaxi

Published January 25, 2023

Bonnie Tu, the chairperson of Giant Group, and Eric Min, the founder and CEO of Zwift, are among the keynote speakers, along with REI's CEO Eric Artz and Cotopaxi CEO Davis Smith.

BOULDER, Colo. (BRAIN) — PeopleForBikes has announced speakers for its Bicycle Leadership Conference, to be held March 14-16 in Dana Point, California.

Keynote addresses will come from industry leaders including Bonnie Tu, chairperson of Giant Group; Eric Artz, president and CEO of REI; Davis Smith, founder and CEO of Cotopaxi; and Eric Min, founder and CEO of Zwift.

Other participants will include Gloria Hwang, the founder and CEO of Thousand; Ken Lousberg, the CEO of SRAM; Armin Landgraf, chief of worldwide markets at Specialized; Bruno Maier, president and COO of United Wheels; and John Levisay, CEO of The Pro’s Closet.

The three-day conference is aimed at industry C-suite, senior leaders, and key current and future decision-makers at bicycle industry organizations. The venue is the Laguna Cliffs Marriott Resort and Spa.

Agenda highlights (copy provided by PeopleForBikes):

KEYNOTE: BONNIE TU ON BRIDGING THE GAP: BUILDING EQUITY + INCLUSION IN CYCLING

Bonnie Tu, chairperson of Giant Group, one of the world’s leading bicycle manufacturers, will discuss how brands can be part of the solution to diversify cycling and why bringing greater equity and inclusion to the bike industry matters to our businesses and our customers. As the founder of Liv, the first cycling brand completely dedicated to women, Tu will also share Liv’s origin story and movement to bring more women and diverse people into the sport of bicycling.

SPEAKER: Bonnie Tu, Chairperson, Giant Group

ELECTRIC BICYCLE REGULATIONS AND RISK — 2.0

In the rapidly changing regulatory environment surrounding electric bicycles, it is essential to our industry that manufacturers stay up to speed on critical and evolving issues. Following up on a panel from the 2022 BLC on the legal standards that govern electric bicycles in the U.S., PeopleForBikes Outside Counsel Erika Jones, partner at Mayer Brown, will discuss changes in the Consumer Product Safety Commission’s (CPSC) approach to testing e-mobility products, the growing recognition of the three-class system at the federal level, and the imminent risks associated with products that look like electric bicycles, but whose power and/or speed exceed legal limits.

SPEAKERS: Erika Jones, Partner, Mayer Brown; Matt Moore, General and Policy Counsel, PeopleForBikes

USING INDUSTRY DATA TO PLAN FOR CHALLENGING TIMES

Market data is one of the bike industry’s most important tools when it comes to understanding and planning for an uncertain future. Dive into recent industry trends as panelists from NPD Group share insights from the bike market and overall U.S. economy. Data experts from S&P Global will build on that recent data and share their groundbreaking, five-year outlook for the bike industry, discussing the macroeconomic, social, and geopolitical factors that could impact that forecast. This is a can’t-miss session for bike industry businesses of any size to help prepare for 2023 and beyond.

SPEAKERS: NPD Group, S&P Global

THE FUTURE OF WORK — SHIFTS IN WORKPLACES + LEADERSHIP UNDER RAPID TECHNOLOGICAL CHANGE

The pandemic exposed a fragile and outdated workplace culture that hadn’t adapted to meet transformations in technology and the workforce. Hear from venture capital investor Lisa Picard on why work culture is changing and how our software (organizational culture) needs new, updated hardware (workplace systems) to run on. Lisa will also discuss how leadership can make their organizations more resilient in a time of constant change.

SPEAKER: Lisa Picard, Partner, Blackstone

Event sponsors include:

Title Sponsor: Bosch

Gold + Silver Sponsors: