MONTREAL (BRAIN) — ARG Sports Inc. will distribute Italian protective wear brand Dainese in Canada. The partnership will work to bring MAP pricing to IBD, B2C, and e-commerce clients.
Dainese was founded in 1972 by current president Lino Dainese, and specializes in protective wear for mountain biking, motorcycling, and downhill skiing.
"We have been watching this amazing brand innovate and change cycling for many years from afar," said Peter Appleton, ARG Sports sales director. "There isn't a single shop or consumer that doesn't love to hear those words."
More than 30 years ago, Dainese developed the first protection wear for mountain biking and downhill MTB racing.
"We truly appreciate what ARG Sports Inc. has been doing the past years, and their strong presence with premium brands was a perfect match for us," said Adrian Mitchell of Dainese North America sales. "On top of that, they're strong in the e-comm and digital markets, which is a large part of Dainese's reach and marketing vision."
The Rival Pro knee guards reflect Dainese's commitment to mountain bike protection. The steel plate in the center of the knee, inspired by the sliders developed by Dainese for MotoGP suits, offers extra protection against punctures from sharp objects and high-speed impacts, and has slide properties in the case of a skid.
