TREVIGLIO, Italy (BRAIN) — Bianchi announced Thursday that it will directly distribute in Scandinavia beginning Friday.
Announcing it as "a new phase of the company's growth plan," it will control distribution in Sweden, Denmark, Finland, and Norway.
Bianchi said it's part of a strategic commercial project to strengthen the brand's presence and competitiveness in the European market.
This follows Bianchi creating an Australia distribution division in November 2020 and a France division in February 2021. In December, the brand unveiled plans to build a new headquarters and factory in Treviglio, with production expected to begin next year.
