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Doing something special at the Sea Otter Classic? Let us know ...

Published February 22, 2022
We want to include your Sea Otter activations in the official festival guide.

BOULDER, Colo. (BRAIN) — Bicycle Retailer & Industry News is once again preparing the official event guide for the Sea Otter Classic. The Guide is a consumer-facing publication distributed at the festival and shared digitally with BRAIN subscribers and the readers of Outside's other cycling titles.

BRAIN editors are working with event staff to compile a guide that includes a list of activities, special booth events, races, rides, and more. The Guide also includes a detailed map of the venue and the expo area. (You can read or download last year's Guide at lsc-pagepro.)

If you are doing something special at your company's expo tent (or elsewhere) during the festival, please let the Sea Otter folks know by filling out the calendar submission form at Please submit your event by March 1 to be included in the Guide. 

If your company is launching a product or holding some other kind of promotion that should be in the Guide, please let BRAIN editors know by sending that information to BRAIN's editor, Steve Frothingham, at

If you are concerned about leaking product news prior to the event, please get in touch with Steve to discuss mail dates, embargos, etc. 

If you are interested in advertising in the Guide, please talk to your sales rep or visit, where you can download a Sea Otter Guide media kit.

This year BRAIN also will be producing a daily e-mail newsletter with trade news during the festival. All subscribers to our regular weekly newsletter will receive the daily reports. Subscribe here

Topics associated with this article: BRAIN News, Sea Otter Classic

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