LOUISVILLE, Colo. (BRAIN) — The Pro's Closet will provide bicycles and equipment discounts to a Colorado-based nonprofit that provides mountain biking opportunities for Latinas and girls from low-income families.
The Cycle Effect's goal is to serve 280 girls between the ages of 10 to 18 throughout the state this year. With 69% Latina enrollment and 86% low-income families, The Cycle Effect offers one-on-one coaching and mentorship. Every participant is offered 80 days of programming.
They are taught life skills like building a growth mindset, perseverance, leadership, and self-efficacy. All of the participants who have been in the program for three years or more have gone on to pursue higher education, according to a news release announcing the collaboration.
"We are honored to partner with an industry-leading company as innovative and passionate as The Pro's Closet," said Cycle Effect Executive Director Brett Donelson. "Their vision aligns well with our mission of making the bike industry more inclusive and equitable for all. With their support, we can help get more young women out on bikes and encourage them to become leaders in their own community and beyond."
The Pro's Closet — which purchases new and pre-owned bikes and accessories from manufacturers, retailers, and individuals — said expanding access to cycling is one of its core beliefs.
"The Cycle Effect does very impressive work to get more girls — and their parents — on bikes in Colorado," said Reese Ruland, The Pro's Closet's social media and community manager. "It is our hope that by making it easier for program participants to access equipment, we'll be able to make it easier for them to get more girls on bikes."
