PORTLAND, Ore. (BRAIN) — Showers Pass announced on Earth Day, April 22, that it is officially "Climate Neutral Certified." The Climate Neutral program, run by a nonprofit organization, awards a consumer label to brands that have voluntarily stepped up to take responsibility for the greenhouse gas emissions generated in the production, operations, and shipping of their goods and services.
Brands earn the standard by measuring and offsetting all of their carbon emissions and pledging to reduce future emissions.
"Sustainability and the environment have been part of our brand DNA since day one, and today we're thrilled to join other Climate Neutral Certified brands in taking meaningful action for the climate," said Stephanie Leikas, the sustainability coordinator at Showers Pass. "We believe in Climate Neutral's mission of taking action now to solve a problem that we understand to be an urgent threat."
Climate Neutral brands must measure cradle-to-customer greenhouse gas emissions for the prior calendar year. Then a brand must buy verified carbon credits to offset its entire footprint and commit to a reduction action plan to cut future emissions within a 12-24 month timeline, reporting progress on those plans annually. All of the brand's data is publicly available on Climate Neutral's website. The process is repeated annually when companies must re-certify.
According to the Showers Pass listing on the website, the company had 2020 carbon emissions of 1,486 tCO2e (metric tons of carbon dioxide equivalent), which it offset with carbon credits costing $7,354. The company has pledged to use 100% renewable energy in its first year in the program. For year two, its goal is that at least half of its products that contain polyester or nylon have at least 25% recycled content.
Other bicycle and outdoor sports-related brands in the program include Nuun, Adventure Journal, Vuori, 686, Icelantic Skis, Ornot, Miir, REI, and Panorama Cycles
