BOULDER, Colo. (BRAIN) — Walmart has joined the PeopleForBikes Coalition, which represents nearly 300 companies that manufacture and sell bikes. PeopleForBikes also said Walmart's executive vice president, Daniel Trujillo will join the coalition's board of directors.
"It is perfect timing for Walmart to join the coalition, and I am honored to be a member of the board," said Trujillo, also Walmart's global chief ethics and compliance officer. "Bicycling plays a significant role in my life, personally as a triathlete, and professionally as Walmart's sponsor for our alternative transportation initiative. I look forward to what we can accomplish together to make bicycling better for everyone."
PeopleForBikes initially announced in May that Walmart had joined the coalition.
Walmart committed last year to encourage 10% of its associates to take active transportation to and from work within the next five years.
"As one of the world's biggest bike sellers, having Walmart join our coalition to improve bicycling participation and the bike business is a natural extension of our work," said PeopleForBikes' president and CEO, Jenn Dice. "Walmart has big goals on active transportation, sustainability, and combating climate change, and they really believe in the power of the bike. Even their headquarters is located in one of the best places to mountain bike in the world (Bentonville, Arkansas). We couldn't be more excited to have them on board, and we look forward to what we can accomplish with their support and leadership."
Last year, Walmart unveiled the high-end direct-to-consumer bike brand Viathon, a continuation of growing its e-commerce platform on multiple fronts. Enhancing access for all bikes continues to drive Trujillo, he said.
"As the newly named mountain bike capital of the world, Bentonville is serving as the best-in-class example for other communities that are building recreational trail systems," Trujillo said. "I'd like to see a similar designation for bicycle commuting, not only for Walmart, but for the region we call home. Our 10% active transportation goal is just the beginning. We're in a great position to be a model for other businesses and communities to join the movement."
