BOULDER, Colo. (BRAIN) — PeopleForBikes' Virtual Bicycle Leadership Conference begins Tuesday and features webinars and presentations each morning.
The three-day conference was rescheduled from an in-person event in April because of the COVID-19 pandemic. The in-person BLC returns next April 12-14 in Santa Cruz, California.
Two keynote speakers originally planned for the in-person conference this year will appear at the Virtual BLC: Birkenstock CEO David Kahan and StoryBrand's Kristin Spiotto.
The agenda will cover topics including diversity, equity and inclusion in the bike industry, e-bike market adoption, sales and ridership data, and continuing the momentum of the current boom in bicycling.
Another prominent speaker will be Tamika Butler, a national expert on issues related to equity, anti-racism, diversity, and inclusion. Butler maintains that bicycling can't solve systemic racism in the U.S., but systemic racism can't be fixed without first tackling it within cycling. She will be featured on Day 2 on her panel on the role that bikes play in mobility justice.
The conference, which costs $199, will offer 2½ hours of content each morning, from 9-11:30 PDT. Click here to register by the end of the business day Monday. For the full agenda, click here. Registration is also offered for full access to all BLC video content after the event.
Agenda at a glance
Tuesday: Keeping The Bike Boom Going: Inspiration and E-Bikes
- The Times, They Are a Changing: David Kahan, Birkenstock Americas CEO.
- Keeping the Bike Boom Going with E-Bikes Panel: Moderated by Claudia Wasko, vice president and general manager of Bosch e-bike systems.
Wednesday: Mobility Justice and Anti-Racism
- Race in the U.S.: Ayesha McGowan, a Quick Brown Fox, Liv Racing Athlete; and Sam Scipio, road, gravel and mountain bike rider and racer, Liv Racing Athlete.
- The Role of Bikes in Mobility Justice: Tamika Butler, principal and founder, Tamika L. Butler Consulting.
- Survival of the Cultural Fittest — The Adverse Impacts of White Supremacy on Corporate Culture: Emem Adjah, monetization strategy manager for Spotify.
Thursday: Tools for Recovery: Marketing and Data Insights
- Clarify Your Message So Customers Will Listen — How the Power of Story Can Grow Your Business: Kristin Spiotto, StoryBrand.
- Using Data Sources to Navigate an Uncertain Future Panel: Moderated by Patrick Hogan, Bicycle Industry Research Manager, PeopleForBikes.
