BLOOMINGTON, Minn. (BRAIN) — Quality Bicycle Products is now selling its house brand Teravail tires direct to consumers via the brand's website, and sharing some revenue from each sale with nearby dealers who are enrolled in its Dealer Choice program for Teravail.
The company said it plans to expand the new direct-to-consumer program, called Supplier Transaction Services, to more of its house brands and other brands.
"STS is part of the portfolio of services that we offer our business partners to meet their customers where and how they want to transact, using a structure that benefits both retailers and suppliers," said Rich Tauer, the president of QBP.
"Some customers want to see and buy products in a physical store. Some want to shop on a retailer's website, while others want to shop on a brand's website. STS is another option we offer our partners that provides a path to purchase for consumers, and that supports retailer and supplier partners."
Retailers enrolled in the Teravail Dealer's Choice program, Tiers 1, 2 or 3 will share revenue from STS sales without any additional cost or action required.
QBP said STS is "a long-term strategy for brands to utilize multi-channel services that meet consumer shopping needs."
QBP brand websites like Teravail.com will offer consumers the option to Buy/Add to Cart or Buy Local, which directs them to a retailer.
