GOLDEN, Colo. (BRAIN) — Yeti Cycles has hired Kristi Jackson as the director of marketing. Jackson will lead all marketing initiatives at Yeti.
Jackson joins Yeti with 10 years of marketing experience. Most recently, she served as the director of digital media and commerce for Nike's North America business. During her time at Nike, Jackson led media strategy and executed a wide variety of marketing acquisition and engagement programs. A Colorado native, Jackson has also spent time on the agency-side working at two boutique agencies.
Yeti's president, Chris Conroy, said, "Kristi's experience leading strategic marketing programs will be vital as we look to the future of Yeti. Her passion for creating consumer-led marketing programs and ability to manage multifaceted campaigns to support business priorities uniquely position her for success with Yeti."
"We employ the best in the industry and Kristi covers an area where we had opportunities for further growth. She adds horsepower to an already strong marketing team."
Jackson said this new position with Yeti combines her passion for the outdoors with her professional experience. "This opportunity is a dream come true. I am excited to take on the challenge of applying my marketing expertise to the mountain bike industry and explore new opportunities to drive growth for Yeti," said Jackson.
