SAN FRANCISCO (BRAIN) — Strava is increasing its integration with RunSignUp, which provides a race management platform for more than 15,000 events.
The integration will make it easier for athletes to register for events and to use Strava's social network to share their training and race performance.
The updates to Strava include Strava Club Integration, allowing races to link athletes directly to the event's Strava Club via the race website, so athletes can virtually train alongside others preparing for the event. RunSignUp events can also appear on Strava's Featured Race calendar and races can access a quick link to their Strava Club and a set of Strava logos that they can use to promote their Strava Club and expand its reach.
Bob Bickel, the founder and CEO of RunSignUp, said, "the initial response to our partnership has been tremendous. Races are gaining exposure and building a connection between their participants in the lead up to the race, creating an experience that is longer than just one day."
"As Strava continues to expand its reach among cyclists, triathletes, and runners, the RunSignUp community has been a great partner," said Strava's VP of business development and strategy, David Lorsch. "Races love being able to give participants the chance to set their goals, track their training, and most importantly share their journey with others."
The new integration features are now live. More information at runsignup.wordpress.com/2018/05/10/expanded-strava-integration.
