BREVARD, N.C. (BRAIN) — Rotor America has hired Colby McAlister as the brand's East Coast tech rep.
Based out of Brevard, McAlister has worked as a demo driver for Santa Cruz Bicycles and raced collegiate mountain bikes for Brevard College before joining Rotor. "I'm really excited to support dealers around the country. I love working with the mountain bike community, and now I get to do education in road specialty bike shops, as well," he said.
The Rotor Tech Rep program is designed to train shop staff on Rotor products such as Qrings, 2INpower and the hydraulic UNO group, as well as supporting consumer events.
"The Tech Rep program is crucial for supporting dealers in this time of growth for Rotor. IBDs need to know that they can count on us to educate their staff and contribute to their bottom line. We know Colby will add great value to Rotor IBD partners on the Eastern Seaboard," said Lori Barrett, Rotor America's VP of business development.
