OGDEN, Utah (BRAIN) — Mavic has appointed Isaac Wilson as the commercial director for the brand in North America. Wilson joins Mavic from its fellow Amer Sports brand, Salomon, where he was Nordic product category manager.
Wilson takes over as Mavic's commercial director from Sarah Lehman, who has held that role, in addition to being CEO of Enve, since Philip Sporidis left the company in 2016. Lehman remains with Enve but no longer has responsibility for Mavic.
There are other organizational changes at the company: Mavic will move its North American headquarters out of the space it has shared with Enve in Ogden and into a new space in Park City, Utah. Mavic also has promoted Jason Vivion to national sales manager. The announcements come a week after the longtime commercial director for OEM sales, Larry Burke, announced he was leaving the company for a position with Polartec.
Mavic said it plans to invest in its go-to-market organization, including the hiring of more personnel in customer service, dealer service, service course, warranty and repair departments. The company said the new hires would be cycling specialists who are "independent and Mavic-specific."
Wilson has a long athletic history that includes racing road and mountain bikes, before switching to adventure racing.
"I am beyond excited to move to the cycling world, the opportunity to manage a heritage brand like Mavic is a cycling nut's dream," he said.
Vivion has been with Mavic for 19 years, most recently as a regional sales manager. He said, "Since I started with Mavic back in 1999, I've seen many high points including the MTB UST and Ksyrium introductions. I look forward to a new wave of success with our recently released Road UST product, expanded Allroad line, and the soon-to-be introduced 2019 product line. There are some good surprises coming and I look forward to winning with Mavic again."
Mavic's new Park City location will include customer and dealer services, and race support service course.
