DENVER (BRAIN) — Running and Cycling Enterprises (R.A.C.E.), the exclusive North American distributors of Rudy Project and XX2i Optics eyewear, has hired Jay Weber as its sponsorship marketing manager.
Weber will be responsible for managing sponsorship relationships with more than 400 teams, organizations and athletes.
"I am beyond thrilled to work with Jay again," said Alysia Kamrath, digital marketing director for Rudy Project North America, who worked with Weber previously at XTERRA WETSUITS.
"Nobody can say enough good things about his work ethic and his level of passion and dedication to his job. We are humbled and overjoyed to have him on the team, and we know that he'll bring that same amount of enthusiasm and experience to cultivating both brands in all sports and competition outside of triathlon. His positive energy, can-do attitude and upbeat outlook on both sports and life will be invaluable as he helps grow the brands and promotes our amazing products."
Weber most recently was at XTERRA WETSUITS and XTERRA BOARDS, where he was western sales director.
Besides industry experience, he is a USA Triathlon Certified Level 1 Coach, and officiates as a Level 2 ITU Technical Official, a Category 3 Official for USA Triathlon, and an official for IRONMAN. He is also a past race director for the Triathlon Club of San Diego and has been competing in triathlons since 2009.
"I can't even explain how privileged I feel to be here with the team at R.A.C.E. — I'm thankful to be surrounded by such an uplifting, committed group of individuals," said Weber. "As a lifelong participant in many outdoor sports, my singular goal is to keep Rudy Project and XX2i Optics at the top of the industry. Having been familiar with Rudy Project for years, this is a dream come true. I'm excited to take on a new adventure in Denver, and everything a new city has to offer."
