SALT LAKE CITY, Utah (BRAIN) — Rotor America has increased its IBD technical support with the hire of Joel Sehloff as West Coast tech rep.
Sehloff wrenched at Wisconsin and Utah-area bike shops and raced road and mountain bikes before coming to Rotor America. "I'm really excited to contribute to a brand with as much momentum as Rotor," said Sehloff. "This role lets me support shops by educating staff and getting them stoked on the solutions we offer."
The Rotor Tech Rep program is designed to contribute to bike shops' bottom line via event help and staff trainings on Rotor products.
"We are excited to add a tech rep as knowledgeable as Joel. His combination of enthusiasm and competence will be a great asset to our dealer network around the country," said Lori Barrett, Rotor USA's VP of business development.
