LINCOLNSHIRE, England (BRAIN) — British bike care brand Weldtite has hired Derek Goltz to oversee all sales and marketing activities for the brand in the U.S. The company, which offers lubes, cleaners, tools and other accessories, is entering the U.S. market for the first time this year and will display at next month's Sea Otter Classic.
Goltz, most recently the director of marketing for Finish Line, will work from Orlando, Florida.
Paul Davis, the managing director of Weldtite, said, "As a team, Weldtite is well versed in supplying across the world with active dealer relationships in 42 different countries. We knew we needed a different model for the USA and wanted to establish a full-time member of the team to represent us. It was important for us to find someone who fitted with our style and brand ethos and we were extremely fortunate to find Derek. His in-depth knowledge of the U.S. cycle industry and maintenance category made him to go to person for this job. All our team have welcomed his enthusiasm, insight and passion for cycling."
Goltz said, "I am extremely excited to join the Weldtite team. Their passion for cycling, coupled with a rigorous program of product development and the ability to manufacture in-house puts Weldtite at the forefront of the maintenance category.
"Being one of the oldest companies within the industry means Weldtite has one of the most complete range of bicycle maintenance products available from a single supplier, making them uniquely suited to provide a boost to the service side of any bike shop."
At Sea Otter, Weldtite will be showing products including TF2 Lubricants, Dirtwash Cleaners, and PURE Eco-Friendly Cleaners & Lubes, in booths 671 and 672.
For dealer and distributor inquiries, contact Goltz at derek@weldtite.co.uk or 847-909-5202. More information on Weldtite products is at weldtite.co.uk.
