CARLSBAD, Calif. (BRAIN) — Focus Bicycles USA, Inc., is now working with Promoboxx to offer campaign-based marketing materials and tools to its network of brick-and-mortar independent bike dealers and e-specialty retailers.
"Social media is a key marketing tool for brands and retailers to engage with their customers. Promoboxx will make it easier for our retailers to share engaging and relevant content of our brand on their social media channels," said Andreas Krajewski, the North American marketing manager for Focus.
Promoboxx, a digital marketing platform, provides retailers with digital content that they can use easily on social media and websites. Many other bike suppliers also work with Promoboxx, so retailers can log in and coordinate campaigns from multiple brands through multiple channels from one platform.
"Many people start the buying process online, and it's important for retailers to be visible to consumers early on in the process," Krajewski said.
Promoboxx provides integration with retailers' Facebook, Instagram, and Twitter channels, as well as into e-mail templates, and website banners.
It also offers an automation feature that allows content to be posted directly to Facebook and Twitter pages at pre-determined schedules. All materials are co-branded with the specialty retailer's business information, to drive traffic to its store. The partnership is fully subsidized by Focus Bicycles USA for its retailers in Canada and the U.S.
