BOULDER, Colo. (BRAIN) — Endura is producing a special custom cycling kit to support one of its sponsored athletes, pro triathlete Tim Don. Don, a four-time world champion and holder of the Ironman world record time, was hit by a truck a few days before this year's Ironman World Championships in Hawaii.
Don is currently recovering at home in Colorado, where he has opted to use a "Halo" brace instead of having spinal surgery, because it offers the best chance for a full recovery.
"The medical bills and mental costs have really added up and I think many people in this situation would fold and call it a day as a highly competitive athlete. But 'The Don' is determined to get back to the top of the sport, no matter the cost," said Franko Vatterott, a member of Don's management team.
Endura has designed and produced a "Don-themed" cycling jersey and bib shorts. The TD design has subtle tributes to Don, including the U.K. national colors, "The Don" printed on the jersey chest and right leg of the bib shorts, and his Ironman World Record time of 7:40:23 faintly printed on the back pocket of the jersey and lower leg band of the shorts. The full kit is printed on Endura's high-end WT Race jersey and bib shorts.
The jersey's MSRP is $99 and the bibs are $149. Proceeds from the sale will go to Don's recovery.
Endura said delivery time may be slightly longer than normal. Production and delivery time may take up to three weeks, depending on the demand for the items. More information at: endurasport.com.
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The bibs are available in men's and women's models.
