BOULDER, Colo. (BRAIN) — Stages Cycling has hired marketing veteran Sean Coffey as its new global marketing director. Coffey was previously a category manager at Bell Helmets, and has a lengthy history in the cycling industry with stints at Ritchey, Easton and Bicycling magazine.
"Sean will bring a wealth of relevant experience and enthusiasm to Stages, where we are currently riding a solid wave of momentum following the sales launch of our Stages LR dual-sided power meter," said Bernie Doering, Stages Cycling's senior vice president of global sales and marketing.
Coffey said, "Stages is the world's largest producer of power meters and I look forward to sharing their stories of continued innovation in the field. Whether it's supporting professionals like Team Sky in World Tour races or giving riders tackling their first gran fondo the training tools they need, the Stages brand is renowned for reliability, accuracy and accessibility, and it's a huge opportunity to work with such a group of passionate professionals."
Coffey moves into the position previously held by Matt Pacocha, who will continue with the brand as a contractor. Pacocha has founded SEND Strategy Ltd., a marketing consulting agency. He will work with Stages Cycling on the brand's sports marketing initiatives with the goal of better using the brand's sponsored teams and athletes to highlight Stages Cycling products.
