LOS ANGELES, Calif. (BRAIN) — Ergon USA has added Karen Jarchow to the brand's marketing department as assistant marketing director.
In addition to training and updating key Ergon retailers, Jarchow's duties include assisting with the brand's advocacy partnerships, attending key competitive events and working with the brand's public and media relations team. She'll also play a key role in the launch of Ergon's women's-specific saddle and the support of women's-specific events and programs.
Jarchow is a pro mountain biker and member of Team Topeak Ergon. She also has worked for Uncommon Communications, the Colorado marketing company that counts Ergon among its clients.
"Ergon's U.S. business volume has grown significantly; that maturation dictates increased responsibilities to our dealers along with a more comprehensive marketing plan," said Ergon USA's vice president, Jeffrey Neal, "Karen's arrival takes place at just the right time. A product expert already, we anticipate her hitting the ground at full speed and increasing our effectiveness on a number of fronts."
Jarchow said, "Having ridden Ergon products from the very beginning I can attest to the emphasis placed on research-driven design, material quality and sustainability and the attention paid to pure aesthetics. Of course I'm thrilled about the new women's specific products, but from a broader perspective I'm even more excited to share their story of design, quality and attending to detail with dealers, partners and consumers."
Jarchow is working remotely from Eagle, Colorado, and has already transitioned to the new position. She can be reached at karenj@ergonbike.com.
