CARLSBAD, Calif. (BRAIN) — Canyon USA has added Devin Riley as program manager for bikes, parts and accessories. Riley will be responsible for managing the day-to-day bike and P&A-related project work, working with Canyon product managers at the brand's headquarters in Koblenz, Germany.
"With our history of German engineering and democratizing performance (bringing technology that was previously exclusive to the elite to more people,) plus our desire to build the best bike company, we are attracting great talent to Canyon," said Blair Clark, president of Canyon USA. "Devin is clearly a great example of the caliber of our employees and we are fortunate to benefit from his experience in product and marketing. Authenticity is one of our core strengths and Devin is a rider and racer in practically every discipline of the sport, so I look forward to him making his mark on the Canyon U.S. business."
Riley was most recently director of marketing at BMC USA for five years. He previously was with Stromer Electric bikes and Montague folding bikes. He holds a BA degree in psychological and brain sciences from Dartmouth College, where he researched consumer decision making behaviors and competed in NCAA Div. 1 track & field.
