FORCHHEIM, Germany (BRAIN) — German consumer-direct mountain bike brand YT Industries has expanded sales to the U.S., Canada, New Zealand and Australia.
Freeride star Cameron Zink, who also owns grip brand Sensus, and his brother Howie will oversee YT’s distribution in the U.S. and Canada, while New Zealand rider Solon Payne will handle Oceania.
“YT Industries builds bikes for bikers, hence it was vital for us to find partners in these markets who represent that and are dedicated bikers themselves,” said Markus Flossmann, founder and director of YT Industries.
YT has launched a new U.S. website showcasing the company’s range of enduro, downhill and dirt jump models.
