For the Record

BRAIN does not edit, endorse, or fact check these press releases. They are posted as a service to our readers and supporters. Contact us to submit a press release or if you find a posting objectionable.
Posted April 30, 2019

Irvine, CA (April 30, 2019) – Sena Technologies, Inc., the industry leader in Bluetooth® innovation for the motorsports, action sports, and outdoor activity markets has hired Terra PR to spearhead their North American bicycle public relations strategy, effective immediately.

Posted April 30, 2019

BERKELEY, Calif. GU Energy Labs recently announced a donation of $15,000 to the National Interscholastic Cycling Association (NICA) through its GU Gives program.

Posted April 30, 2019

To revolutionize in-person shopping for the world's fastest-growing brands and their customers, today we're launching a new retail hardware collection, including three devices: The Shopify Tap & Chip Reader, Dock, and Retail Stand.

Posted April 29, 2019

Bike Shipping Company Carbon Offsets All Shipments

Posted April 29, 2019

The Bike Cooperative is excited to announce new leadership and partnerships with Retail Toolkit, The Mann Group, and People for Bikes to increase the value of membership for independent bike dealers across North America.

Posted April 26, 2019

THE PARTNERSHIP WILL SERVE TO COLLECTIVELY GROW THE SPORTS OF CYCLING AND TRIATHLON IN THE U.S.

Posted April 25, 2019

Restrap will exhibit their entire collection in celebration of their 10th birthday

As part of their ten-year anniversary celebrations, Restrap are exhibiting their complete range of bike packing and touring luggage at the Bespoked UK Handmade Bicycle Show in Bristol, 2-5 May 2019.

Posted April 25, 2019

Annual award celebrates entrepreneurial excellence in the outdoors industry

Posted April 25, 2019

LONDON, UK (April, 2019)– IRONMAN©, a Wanda Sports Holdings company, today announced a two year partnership with 120-year-old Italian bike saddles brand, Selle Italia, which is set to provide athletes with access to industry-leading expertise at IRONMAN® and IRONMAN® 70.3® events.  

Posted April 25, 2019

(Salt Lake City, UT – April 25, 2019) – Trust Performance, industry innovators in suspension design, announced today the formation of partnerships with six independent, outside sales rep groups.

Posted April 22, 2019

Two-day workshop will take place June 10-12, 2019 

Posted April 22, 2019

Laguna Beach, CA  -- Sparc Retail (www.sparcretail.com), amplifiers of brand and product education throughout the retail channel, is debuting a new retailer-based employee training platform with leading independent bicycle dealer ERIK'S Bike, Board and Ski (

Posted April 18, 2019

Agreement expands testing services to textiles, footwear, food contact items, and more

Posted April 18, 2019

Organization hires three Directors and promotes long-time employees; promotes Kent McNeill to CEO and Tiffanie Beal to Finance Director

Posted April 18, 2019

Denver, CO (April 16, 2019) – Boa Technology - makers of the award-winning Boa Fit System - announces the launch of its first consumer campaign, DIALED IN, and it’s new global digital web-based platform, 

Posted April 18, 2019

Colorado Springs, CO – The Tour of Colorado announces their event series of Pro/Am road and gravel cycling events & tours for 2019.

Posted April 18, 2019

Grant supports programs designed to expose youth to the outdoors

Posted April 17, 2019

April 16, 2019 - Santa Fe, NM - Leading US technical products distributor Bicycle Technologies International (BTI) is now distributing components from Pioneer Electronics (USA) Inc.’s Cycle Sports Division.

Posted April 17, 2019

KNOXVILLE, TENN. (for immediate release) -- Grassroots Outdoor Alliance, the national organization dedicated to the health and growth of specialty outdoor retail, this week announced nominees for their 2019 retailer and vendor awards.

Posted April 16, 2019

LYONS, Colo. (BRAIN) — REEB Cycles, an offshoot of Oskar Blues Brewery, has moved its frame production from Longmont, Colorado, to neighboring Lyons. The brand (whose name is "beer" spelled backward) is now based in a 100-year-old barn at Oskar Blues Grill & Brew on Main Street.

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