For the Record
Morgan Hill, CA – March 2, 2026 – Outride, a national nonprofit advancing the social, emotional, and cognitive benefits of cycling, announced today that applications are now open for its 2026 grant cycle.
Girona, Spain—March 3, 2026— KASK, an Italian company founded in 2004 that specializes in developing, designing, and manufacturing high-quality helmets - blending safety, technological excellence, comfort, and design - has appointed Athletic Affair as its global PR agency for its cycling division.
Current and Interested Retail Partners are Invited to Attend, Meet New CEO
PeopleForBikes will host the 2026 Bicycle Leadership Conference (BLC) March 17–19 at the Laguna Cliffs Marriott Resort and Spa in Dana Point, California, bringing together the most senior concentration of bicycle industry leadership in the event's history.
Irvine, CA – March 2, 2026 – The National Bicycle Dealers Association (NBDA) is inviting Specialty Bicycle Retailers across North America to participate in its Third Annual E-Bike System Supplier Study, an industry research initiative designed to assess retailer experiences with e-bike system suppliers.
Newbury Park, CA. (February 27, 2026) — Giant and Liv today announced a multi-year sponsorship agreement with the Life Time Grand Prix, aligning the brands with one of North America's most high-profile and fast-growing off-road endurance race series.
Carlsbad, CA — Feb 25, 2026 — Canyon, the pioneering direct-to-consumer bicycle brand, has named BikeInsure as its Official Bike Insurance Partner under a new three-year agreement.
Washington, DC — As more Americans choose biking for commuting, fitness, recreation, and a source of joy, businesses across the country are responding by making it easier and safer to ride.
Burnside expands her portfolio to lead the agency's largest department - combining PR, social media and influencer activation
Bath, UK: SHIFT Active Media has announced Rachael Burnside in the newly combined role of Head of PR and Social.
Historic report captures data, benchmarks, and insights from coast to coast
Trail Born-funded projects expand into South America and Asia while continuing investment across North America, Europe and beyond
Bikefitting.com and Green Velo Technologies AS (BikeFolder) have entered into a groundbreaking cooperation agreement that will transform how cyclists experience bike fitting and post-fit ownership.
Move Honors the Brand’sCommitment to Outdoor Culture, Employee Wellness, and Local Community
The OneUp 1% Giveback Program
New bikepacking-focused TWIST uni connector XL and TWIST vario base help riders carry more gear.
Approachable, Dependable and Fun: New Batch Line Designed to Support Canadian Retail Partners
Premium integrated cargo e-bike made available to specialty retailers at significant dealer discount with open retail pricing flexibility
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