Dean Yobbi

Dean's love of bikes bloomed after receiving a Schwinn Pea Picker Krate for Christmas 1972. After escaping serious injury despite that model having a Hurst-inspired stick shift mounted on the top tube, he moved on to BMX bikes and racing. Discovering girls in his late teens, he abandoned his bike somewhere in the front yard, probably upside down by the rake.

It wasn’t until middle age and excessive weight began to creep when Dean returned to cycling, specifically off-road riding in South Florida. As the weight came off, his love of cycling took off and soon one bike became three, one-hour rides became four and leisurely solo rides became 26-person races through the woods until somebody puked.

Dean is a 30-year veteran of the Florida newspaper wars, most recently at the Miami Herald as an editor for 16 years, where he was privileged to rub elbows with some of the country’s finest writers and fellow editors. Dean began his career as a staff writer for The Palm Beach Post, covering sports.

He still enjoys racing, particularly 12-hour solo events on a singlespeed, and participating in gran fondos on his road bike.

All articles by Dean Yobbi

September 9, 2021
Former Strava pioneers and former pro Christian Vande Velde develop The Breakaway.

TRUCKEE, Calif. (BRAIN) — While Strava has maintained a stranglehold on the fitness app market, two former employees along with a former professional cyclist took a slightly different approach to bring out the best in cyclists, and the venture is quickly gaining users.

Posted in Product/Tech
September 1, 2021
Theft of his bike inspires creation of stealth mounts.

DOROT, Israel (BRAIN) — After having his mountain bike stolen from the back of his pickup while stopped for coffee with friends in Jerusalem, Adam James Reisher decided to do something about it.

Posted in Product/Tech
September 1, 2021

MIAMISBURG, Ohio — Since 2019, VAAST Bikes has prioritized environmental responsibility, so it's no surprise that its first e-bike will be manufactured with emphasis on sustainably sourced materials and packaged without plastic.

Posted in Industry News
August 6, 2021
USAC press photo from the 2020 BMX National Championships.

COLORADO SPRINGS, Colo. (BRAIN) — USA Cycling reports race participation in national championship events mirrors the current cycling boom with mountain bike nationals participation up nearly 11% over 2019, the last full-event year before the COVID-19 pandemic.

Posted in Industry News
July 23, 2021
Travel restrictions, COVID-19 concerns, inventory challenges among reasons given for bypassing this year's expo.

FRIEDRICHSHAFEN, Germany (BRAIN) — Eurobike released its initial exhibitor list this week for the upcoming 29th edition of the expo that will be held for the first time in two years following the COVID-19 pandemic.

Posted in International
June 30, 2021

WATERLOO, Wis. (BRAIN) — Trek Bicycle announced its first-year results from incorporating lower-impact and recyclable materials in its bike packaging. Targeting plastic waste, Trek said it removed 433,600 pounds of plastic from bike boxes and Bontrager accessory packaging.

Posted in Industry News
June 24, 2021

BLACK MOUNTAIN, N.C. (BRAIN) — Dylan Schemel found his true calling after a desperate friend contacted him about a bike in need of a tune. From there, Pisgah Bike Works was born.

Posted in Retail News
June 23, 2021
What would it mean to the industry?

TAICHUNG CITY, Taiwan (BRAIN) — China's recent saber-rattling might have temporarily drowned out the buzz of freehubs in Taiwan, a country home to many manufacturers and U.S. industry expatriates, but it hasn't triggered alarms about impending conflict between the countries.

Posted in Industry News
June 23, 2021

ASPEN, Colo. (BRAIN) — Nirvana X Group's decision to become the U.S. distributor of e-bike manufacturer Nox Cycles was solidified last year when bike supply began shrinking.

Posted in Retail News
June 11, 2021
But we need to be on guard.
Getty Image

ASHBURN, Va. (BRAIN) — Ransomware attacks that shut down operations at a major oil pipeline in May and the world's largest meat processor in June refocused the nation's attention on the importance of cybersecurity. Less known nationally, four bicycle companies also have been targeted in the past year.

Posted in Industry News

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