BRAIN Staff
All articles by BRAIN Staff
June 27, 2018
By 2022, the brand plans for 90 percent of its total product line to be made from recycled, renewable or organic materials.
LOUISVILLE, Colo. (BRAIN) — Pearl Izumi has announced a new "Social Purpose" statement and some ambitious goals for sustainability.
The Shimano-owned brand's new statement is: "Because we believe how we live shapes how future generations ride, we pledge to Ride More and Do More."
Posted in Industry News
June 27, 2018
MONTRÉAL (BRAIN) — Dorel Sports has sold its Sugoi and Sombrio clothing brands to Louis Garneau Sports Inc., Dorel Industries announced Wednesday.
Dorel said it is exiting the performance apparel business to focus on bikes, parts, accessories and electric ride-ons.
Posted in Industry News
June 27, 2018
SANDY, Utah (BRAIN) — Reynolds has streamlined its carbon wheel line for 2019, offering good/better/best options in road, gravel and mountain, plus a new selection of e-MTB wheels. The company’s reps will begin rolling out the program in July, and Reynolds will debut the line at Eurobike.
Posted in Product/Tech
June 27, 2018
OLNEY, Ill. (BRAIN) — Dahon said its newly restructured management team is committed to strengthening operations and continuing growth.
Posted in International
June 27, 2018
LAKE FOREST, Calif. (BRAIN) — BikeExchange, which claims to be the world's largest online marketplace for bike products, will launch this month in Canada, its 10th global market.
BikeExchange, which opened U.S. operations in 2015, offers retailers custom e-commerce shops and an advertising channel.
Posted in Retail News
June 27, 2018
LAKEWOOD, Fla. (BRAIN) — On July 1, the Look Cycle Group will begin direct distribution to U.S. dealers from a facility in Bradenton, Florida.
Posted in Industry News
June 27, 2018
TREVISO, Italy (BRAIN) — The Sidi Company is warning consumers to beware of websites masquerading as "official Sidi websites."
Posted in International
June 27, 2018
CYPRESS, Calif. (BRAIN) — Yamaha Motor Corp., USA, has hired two new field marketing and sales representatives to support its Power Assist Bicycle product line rollout and help develop its network of traditional bicycle dealers and specialty e-bike shops.
Posted in Industry News
June 26, 2018
SAUSALITO, Calif. (BRAIN) — True Communications has hired Andrew Bernstein, a former gear editor, senior marketing manager and sales account manager at Bicycling magazine.
Posted in Industry News
June 26, 2018
SAN JUAN CAPISTRANO, Calif. (BRAIN) — Retailer education provider Mann University will return to Interbike with a two-part seminar titled "Inventory Planning for Bicycle Retailers." Each 90-minute Mann U Lunch & Learn session will occur from noon to 1:30 p.m. on Tuesday, Sept. 18, and Wednesday, Sept.
Posted in Industry News
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