BRAIN Staff
All articles by BRAIN Staff
May 25, 2016
SAN JUAN CAPISTRANO, Calif. (BRAIN) — Interbike has hired Sean O'Brien as its new marketing director, and Katie Peña has joined as account executive.
Posted in Industry News
May 25, 2016
VANCOUVER, Wash. (BRAIN) — The XACT price-point helmet is based on the iXS's XULT crossover full-face model, but has a slightly reduced spec to reach a retail price that is less than half that of the XULT.
Posted in New Products
May 24, 2016
WILTON, Conn. (BRAIN) — Cycling Sports Group has named Chris Hopwood public relations manager for North America. He has been with CSG for six years, most recently as the global marketing manager for GT Bicycles.
Posted in Industry News
May 24, 2016
BOULDER, Colo. (BRAIN) — Backcountry Lifeline, a new company formed to make first aid training and response services available to mountain bike racer and event organizers, has lowered its prices for its first aid classes thanks to some sponsorship support from the bike industry.
Posted in Industry News
May 24, 2016
CARLSBAD, Calif. (BRAIN) — Haro Bicycle Corp., the distributor of Haro, Masi, Del Sol, and Premium, has added several new independent sales representatives. The company said it is adding the reps to support double-digit sales growth in the U.S.
Posted in Industry News
May 24, 2016
OGDEN, Utah (BRAIN) — Mavic has unveiled its first full-carbon rim mountain bike wheels, the XA Pro Carbon. The company also is introducing an alloy-rim mountain bike wheel, the XA Elite, that shares some of the carbon wheels' features at a lower price.
Posted in New Products
May 24, 2016
STOCKHOLM (BRAIN) — POC has extended its sponsorship of Scottish mountain biker Danny MacAskill by another three years, through 2019.
POC has been working with MacAskill since 2009.
Posted in International
May 24, 2016
PLAINFIELD, Ind. (BRAIN) — Endura has hired Alan Rowland to represent the brand in Northern California.
Rowland has more than 25 years of sales experience in representation and senior management across the cycling, run, and ski industries. He is now based in the Bay Area.
Posted in Industry News
May 23, 2016
SACRAMENTO, Calif. (BRAIN) — The North American Hand Built Bicycle Showhas appointed Echos Communications as its agency of record for the 2017 show. NAHBS also retained SJE Productions for show management, client/sponsorship relations and strategic direction.
Posted in Industry News
May 23, 2016
SCOTTS VALLEY, Calif. (BRAIN) — Blackburn's new Wayside Side Entry Cage has a two-piece design that can be installed so the bottle is able to exit from either the right or left side. No extra hardware is required and the cage installs easily and quickly.
Posted in New Products
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