Landrum, SC - July 7, 2026 - Boyd Cycling announces today the appointment of cycling industry veteran Christopher Zigmont to their executive team in the role of Chief Growth Officer. Zigmont fills the new role to drive the brand's omni channel growth plans, with all sales and marketing direction falling in his purview.
"Chris brings exactly the kind of leadership and energy BOYD needs as we enter our next phase of growth. His deep experience in the cycling industry, combined with his passion for building strong dealer relationships and creating meaningful customer experiences, makes him an exceptional addition to our team. As we continue expanding our product lineup and investing in innovation, Chris will play a key role in growing our brand, strengthening our dealer network, and helping more riders experience what makes BOYD different. We're thrilled to welcome him to the team."" said Nicole Johnson, CEO and Co-Founder at Boyd Cycling.
South Carolina based Boyd Cycling, makers of hand built performance bicycle wheels, is experiencing growth across its business on the heels of recent product introductions and key back of the house improvements. The executive team expansion is planned to sharpen strategies for continued growth across channels.
" I couldn't be more delighted. We've gotten to know each other over the past decade and I simply love what they've created. I've spent about half of my career marketing global wheel brands, and I'm excited to bring all I've learned to bear with Boyd Cycling," commented Zigmont.
Boyd Cycling has been craft building wheels near Greenville, SC focused on delivering better ride experiences through pragmatic ingenuity since 2009.
