Starting April 15th, Montréal's Arg Sports Inc. will distribute Magene products in the Canadian market.
Arg Sports will service IBDs and sell through e-commerce vendors at MAP pricing, the company said.
"We have been watching this amazing brand innovate and change cycling for the past few years from afar. They are creating power meter pedals, computers and crank based power at quality and price levels never seen before," said Peter Appleton, ARG Sports Inc.'s sales director.
Bevin Bingwen, sales director for Magene’s Cycling Division, said, "We have been watching Arg Sports Inc. grow and their strong presence with premium brands was a perfect match for us. On top of that they're strong in the e-comm and digital markets, which is a large part of our Magene’s reach and marketing vision."
"We are extremely proud to have been chosen to work with Magene products. It is an honor to begin working with them," said Andre Gingras, the owner of Arg Sports Inc.
Magene recently signed on as computer and power sponsor to XDS-Astana World Tour Team, which Arg Sports said added to the excitement of taking on the brand.
