Don't Be the Brand Everyone Asks About
Philadelphia, PA — The rumors are true. The aisles will be buzzing at the Pennsylvania Convention Center March 14-15, the bikes will be beautiful, and the attendees will be ready to talk gear. It's that time of the year, when booth spaces come into short supply for the 2026 Philly Bike Expo and bicycle manufacturers who didn't make the commitment find themselves hearing the dreaded phrase: "Wish you'd been there."
Now in its 15th year, the Philly Bike Expo has lived up to its reputation as both the most exhibitor-friendly and attendee-friendly indoor cycling show. It's where passionate riders show up curious, informed, and looking to buy—and where brands consistently report that their booths don't just look good, they move product.
"We've spent a lot of time agonizing over the floor plan," says show director Bina Bilenky. "Everything is mixed in together, so we don't have any dead spots on the show floor." This is critically important in a show favored by custom frame builders, whose fabulous output doesn't just turn heads, it draws—and holds—crowds.
One of the things that makes Philly an enduring success is the large resident population of cyclists in Philadelphia and nearby cities. "Exhibitors love Philly. They meet real riders, have real conversations, they see a tangible return on their investment. And then they rebook," said Bina.
Savvy exhibitors have started to hold back new product launches until showtime, where they know the media coverage will be intensive, but also the general public is excited by the opportunity for a first look at the same time as the journalists.
The 2026 Expo promises another packed weekend of high-engagement attendees, media coverage, and a uniquely enthusiastic East Coast cycling community that values craftsmanship, innovation, and the stories behind the bikes. From established manufacturers to emerging builders, brands repeatedly say the same thing: Philly Bike Expo delivers more than expected.
And here's the part that causes mild but persistent FOMO: booth spaces will fill up.
For exhibitor information and reservations, visit: https://phillybikeexpo.com/exhibit/
Fact File
1101 Arch Street, Philadelphia, Pennsylvania, 19107, United States
Seminars: Hall F, 12th & Arch St entrance
Saturday 10am-5pm & Sunday 10am-4pm
phillybikeexpo.com
Tickets: $20-$35 Best Value: Two Day Pass $30 in advance Children 12 and under get in free all weekend.
