(Santa Fe, NM — September 9, 2025) — As the official steward of Cranksgiving, BTI is calling on cycling-industry brands to join forces and support grassroots Cranksgiving events happening across the US this fall. Last year, in celebration of Cranksgiving's 25th anniversary, 25 cycling industry brands stepped up.
What is Cranksgiving?
Cranksgiving is a one-day, holiday-themed ride that blends festive cheer with a charitable mission. Riders take to the streets on bike-powered scavenger hunts, purchasing food at local grocery stores, and delivering it to local food banks and shelters—a uniquely human powered way to give back. The event has been held annually since it was conceived by bicycle messenger Antonio "Tone" Rodrigues in 1999 in New York City, as a charitable alleycat-style race.
Over its two-plus decades of grassroots growth, Cranksgiving has expanded dramatically:
- Held in over 120 cities annually
- Delivering over 60,000 meals nationwide each year
- Held in the fall, peaking in November
Why join this cause?
Cranksgiving offers brands a vibrant community-focused platform to:
- Earn positive media coverage
- Build goodwill through tangible charitable action
- Engage with local cyclists including families, occasional riders, commuters, retailers, and bike clubs
- With so many new and dormant riders showing up, Cranksgiving gets your brand in front of fresh eyes.
Sponsorship Tiers at a Glance
- $5,000 product value = Thanksgiving Meal tier specific brand appreciation callouts to organizers
- largest website logo
- social media mentions
- bragging rights (with social media toolkit)
- $1,000 product value = Dessert tier
- larger website logo
- social media mentions
- bragging rights (with social media toolkit)
- $500 product value = Gravy tier
- website logo
- bragging rights (with social media toolkit)
BTI makes it simple for brands to participate, by handling the logistics, managing prize bundling, promotion, and delivery to each city's organizers.
Still on the Fence?
Cranksgiving puts your brand at the heart of a nationwide cycling movement. It earns press, builds goodwill, and connects you directly to riding communities. For thousands of riders, it's their introduction to organized cycling—and a reminder that bikes can do real good. Your brand can be part of this story.
Get Involved
Interested brands should contact marketing director Bill Lane blane@bti-usa.com to choose a contribution tier and join the momentum of these fall 2025 Cranksgiving events, by October 1st. Together, we can pedal into community action this holiday season.
