7mesh, the Canadian technical apparel brand known for pushing the boundaries of cycling and outdoor performance gear, is excited to announce the addition of Thomas Weiss as Strategy Consultant for Europe, with a primary focus on the GAS (Germany, Austria, Switzerland) region.
With extensive experience in the cycling and outdoor industry, Thomas Weiss brings over three decades of expertise in global brand, category, and product management. From 1998 to 2019, Thomas played a key role at GOREWEAR, specializing in cycling, running, and light & fast outdoor activities, helping drive long-term growth and profitability. More recently, from 2020 to 2024, he worked with Spectre Garment Manufacturing, fostering innovation and strategic partnerships for premium outdoor apparel brands with a focus on global Innovation & Key Account Management.
In his new role at 7mesh, Thomas will focus on the GAS region through strategic partnerships, ultimately driving brand awareness, revenue growth and long-term business success. Additionally, he will play a key role in scaling the local organization to support the brand's expanding presence in the market.
"7mesh is an innovation and product driven brand with exceptional passion and dedication to set a new standard for performance apparel," said Thomas. "Every product carrying out the 7mesh logo is a masterpiece of craftsmanship. I am proud to be part of the team realizing the exciting growth opportunities for the 7mesh brand globally."
"Expanding 7mesh's presence in Europe is a key long-term focus for us, and Thomas brings the expertise and leadership to make a real impact in the GAS region," said Andrew Sherry, 7mesh VP of Sales. "His deep industry knowledge, strategic mindset, and passion for innovation align perfectly with our brand values. We're excited to have him on board to help drive long-term success in this critical market."
With this strategic addition, 7mesh continues to strengthen its commitment to delivering world-class performance apparel while expanding its footprint across key European markets. Learn more about 7mesh and view their complete collection of performance apparel for every adventure at 7mesh.com.
