Sign Up Here! | Application Deadline: December 15th, 2024
Irvine CA, 11/15/2024- The National Bicycle Dealers Association (NBDA) is thrilled to announce the 2025 Retailer Excellence Award (REA) Program—a dynamic 3-month masterclass designed to help bicycle retailers achieve operational excellence and thrive in today's competitive market. Through this program, retailers will experience hands-on guidance in key performance indicators (KPIs), peer learning, and insights into community engagement, setting them on a path to measurable success.
"One of the driving forces behind successful independent bike shops is financial acumen, or what we like to call 'Know Your Numbers.' The NBDA is an incredible resource for retailers looking to improve revenue, profit, and cash flow and to benchmark against others in the industry," said Gretchen Roberts, CEO of Red Bike Advisors. "We are proud to support the NBDA Retailer Excellence Awards and cheer for the winners who live out the NBDA values every day."
Retailers who complete the program will earn the esteemed title of NBDA Retailer of Excellence, recognizing their dedication to top-tier customer service, business insight, and community leadership. The program, now in its thirteenth year, is made possible through the support of sponsors like Marsh McLennan Agency, Workstand, RIDES, JBI Bike, HPS, Red Bike Advisors, and Hubtiger. Businesses interested in sponsorship can contact the NBDA for more information.
Heather Mason, President of the NBDA, shared her enthusiasm for the program: "The NBDA leads retailers toward excellence by connecting with them on a personal level through this program. It's not just an award—it's a chance for retailers to gain insights that can truly improve their operations and net profits. Over the years, we've seen this program positively impact hundreds of retailers. Participation is like a mini-masterclass for your business. There's nothing to lose, and I can't see why every retailer wouldn't take part!"
"We're thrilled to be part of this inspiring program, which celebrates the best in our industry and empowers shops to share their incredible achievements with their communities. Every winning retailer will receive digital resources to showcase their excellence and let their customers know they're truly a world-class bike shop. We can't wait to see the impact these shops are making and to celebrate the winners in person at the Awards Ceremony at the Retailer Summit in Las Vegas!" said Ryan Atkinson, president of Workstand.
To meet retailer needs, NBDA has moved the program up by three months, allowing participants to engage during the off-season. The application window runs from November 15th to December 15th, 2024 and requires just 15 minutes to complete.
Program Components Include:
● General Retailer Information
● KPI Data Tracking and Analysis
● Peer-to-Peer Learning through four virtual program meetings
● Employee and People's Choice Feedback
● Community Involvement via organized events
● Press Recognition for retailer excellence
Program Highlights:
● Retailer Education: NBDA staff and program resources on KPIs and profitability
● Peer Programming: Collaborate with peers to excel in retail and improve KPIs
● Marketing Tools: Engage customers with People's Choice Award voting
● Industry Recognition: Elevate your shop's commitment to excellence
● Multimedia Resources for Winners: Share your success within your community
Who Can Participate?
● All North American specialty bicycle retailers (NBDA membership not required)
● Suppliers, vendors, industry partners, and sales reps to encourage retailers
● Employees to provide valuable feedback about their shops
● Consumers to vote for their favorite shops in the People's Choice category
Why Participate?
● Conduct an in-depth analysis of your business for continuous improvement
● Gain valuable insights from other retailers, staff, and industry leaders
● Demonstrate excellence in retail, strengthening the entire bicycle industry
● Showcase your commitment to growth and customer engagement
● No Cost to Apply: The application process is free
"We believe in championing the hard work and innovation of bike shops who are continuously improving their businesses. The NBDA's Retailer Excellence Awards is an incredible opportunity to recognize and celebrate these achievements. We're honored to support the NBDA in their mission to help retailers grow and thrive." Stuart Blyth, CEO and Co-Founder.
Scott Chapin, Bicycle Industry Risk Specialist, Marsh McLennan Agency expressed his support for the NBDA Retailer Excellence Program, saying, "We are proud to sponsor the NBDA Retailer Excellence Award Program because it aligns with our commitment to helping retailers succeed and thrive. This program not only recognizes standout shops but also provides a platform for retailers to elevate their operations, engage with their communities, and set the highest standards in the industry. Supporting the growth and resilience of these businesses is at the heart of what we do, and we're excited to see how this year's program will impact the retailers we serve."
For more information on the 2025 NBDA Retailer Excellence Awards, please visit the NBDA website or contact NBDA President Heather Mason directly.
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About the National Bicycle Dealers Association (NBDA)
The National Bicycle Dealers Association (NBDA) has been here since 1946, a nonprofit organization representing and empowering specialty bicycle dealers in North America through education, communications, research, advocacy, member discount programs, and promotional opportunities. Learn more about the benefits of being a member and join now.
