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Uplift Goes Stateside: Female Industry Talent Set To Take Center Stage

Published April 8, 2024

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Senior leaders from the cycling and outdoor industry will explore key challenges facing female talent retention, plus present all-new research critical for diverse recruitment

Limited tickets remain for 2024's Summit; including premium networking experiences in one of California's most iconic coastal settings

Monterey, CA (Monday, April 8): 2024's Sea Otter Classic Summit is set to ignite transformative conversations around gender-diverse talent retention, recruitment and the benefits this brings to cycling and outdoor businesses.

Uplift, the industry-first mentoring programme for women in the cycling industry, is set to bring together senior leaders from across the outdoor sector - live in the USA for the first time. Led by Rachael Burnside, Uplift Founder, the session will dissect the pressing themes that have emerged from the initial phases of the Uplift mentorship programme, with the goal of propelling the industry to a more inclusive, sustainable future for all genders.

Encompassing a panel discussion and presentation of the results of a bespoke research project gathering insights from global industry leaders, the session will spark vital discussions of women's representation in the outdoor industry. By exploring the growth opportunities inherent in diverse company cultures that welcome varied perspectives, opinions and ideas, business leaders of all genders will be able to foster growth in an industry where every voice is considered and celebrated.

Panelists include:

- Nicole Handel, Marketing Director at MAMMUT Sports Group AG
- Kate Veronneau, Director of Women's Strategy, Zwift
- Michelle Duffy Smith, Senior Marketing Director, Life Time Inc.
- Celia Camargo, Director of Community and Purpose, GU Energy Labs

The Uplift panel joins a roster of industry leaders including Life Time CEO and Founder Bahram Akradi; Artificial Intelligence & Machine Learning Industry Executive, Tia White; and SHIFT Active Media Chief Strategy Officer, Doug Baker.

https://feistymedia.ac-page.com/sea-otter-women-in-the-industry-meetup