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Blaupunkt and CLC Introduce First of Its Kind, Officially Licensed Collegiate E-Bike

Published November 8, 2023

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ATLANTA, Ga. – In response to an increased demand for electronic and environmentally responsible mobility solutions, especially among young people, Blaupunkt and CLC, the trademark licensing division of LEARFIELD – the media and technology company powering college athletics – announce the first officially licensed collegiate electric bicycles available just in time for the holidays.

Blaupunkt is collaborating with CLC, on behalf of its collegiate partner institutions, to offer it's UL-2849 certified FIENE foldable e-bike model complete with select university marks, logos and colors. Participating institutions include Alabama, Clemson, Florida, Georgia Tech, Louisville, North Carolina, Penn State, South Carolina, Tennessee, Texas and Vanderbilt, with more to come.

"We are ecstatic that with the help of CLC, Blaupunkt is able to introduce the first ever licensed collegiate e-bike to the market," said Brian Tedesco, President and CEO of BP Technology Americas. "Now some of the most passionate fan bases in collegiate athletics will have a sophisticated, innovative and environmentally friendly way to express their allegiance to their school or team while enjoying our innovative transportation solution."

The Blaupunkt e-bike is a 20-inch folding bike that offers peddle and throttle assist capabilities. Its sleek design features a durable, single die-cast foldable magnesium frame with no unsightly soldering joints. Weighing only 47 pounds, it is ultra-portable and provides a range of up to 44 miles. Bikes will be available beginning in late October at local bike shops near participating universities and online at with a MSRP set at $1,699.

"We are thrilled to help bring the iconic Blaupunkt brand into the college market through this unique university branded e-bike program." said Dave Kirkpatrick, CLC's Senior Vice President of Business Development. "We are proud that Blaupunkt is launching this licensing program with CLC partner institutions and are confident the e-bikes will be a big hit with college fans."

CLC is the leading collegiate trademark licensing company focused on elevating college brands through insights and innovations. Through its partnerships with brands and colleges/universities, CLC represents nearly 80 percent of all college licensed product retail sales.

About Blaupunkt
Blaupunkt's legacy stretches back to a century, marked by relentless pursuit of excellence, cutting-edge technological advancements, and consumer-centric innovation. The electric foldable bicycles range is another feather in the brand's cap, blending the trusted Blaupunkt quality with modern sustainable solutions.

About CLC
CLC is the nation's leading collegiate trademark licensing company with a mission to elevate college brands through insight and innovation. The company is uniquely positioned to deliver consumer connections and brand visibility for institutions through data-driven, customized solutions that include impactful licensed merchandise strategies and innovative marketing platforms to navigate the ever-evolving consumer and retail marketplace. Headquartered in Atlanta, Georgia, CLC is guided by values to serve others, build trust, lead well, innovate often, and be passionate. Founded in 1981, CLC is a part of LEARFIELD, the leading media and technology company powering college athletics.

LEARFIELD is a diversified and influential media and technology company powering college athletics. Through its digital and physical platforms, LEARFIELD owns and leverages a deep data set and relationships in the industry to drive revenue, growth, brand awareness, and fan engagement for brands, sports, and entertainment properties. With ties to over 1,200 collegiate institutions and over 15,000 local and national brand partners, LEARFIELD's presence in college sports and live events delivers influence and maximizes reach to target audiences. With solutions for a 365-day, 24/7 fan experience, LEARFIELD enables schools and brands to connect with fans through licensed merchandise, game ticketing, donor identification for athletic programs, exclusive custom content, innovative marketing initiatives, NIL solutions, and advanced digital platforms. Since 2008, it has served as title sponsor for the acclaimed LEARFIELD Directors' Cup, supporting athletic departments across all divisions.

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