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Belgian Cycling Visibility Brand GOFLUO enters the North American Market

Published January 23, 2023

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Belgian cycle commuting startup GOFLUO is making their entry into the US market to start the new year. Stemming from fashion industry creative & GOFLUO founder Julie Vets’ desire for fashionable accessories to keep herself & her children safe while commuting, GOFLUO specializes in fashion-forward, high visibility apparel for bike, run & outdoor uses. 

“We are so excited to make our entry into the US market this year,” Julie says. “Finding the right partners for US brand management & distribution made a big difference in our ability to bring fun, high-vis apparel to the United States market.” 

“Focused on performance gear with lifestyle aesthetics, GOFLUO is in a great position to literally highlight the need for high-vis apparel in the run, bike & outdoor industry. Whether you’re a bike commuter, walking your six-year-old to school, or a runner on early morning marathon training, staying seen is key to being safe while out on the roads,” says Velo Premiere Managing Director Lori Barrett. “As more new riders & runners get out on the road, GOFLUO can keep them safe without making them look like a traffic cone.”

Shipping out of Salt Lake City, Velo Premiere will focus on GOFLUO’s signature Bodyglowers, which illuminate the wearer when touched with the slightest light. For dealer paperwork & pricing, please email



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