Premium Italian cycling clothing brand Q36.5 has partnered with PowWord Communications to help provide PR and Marketing support in North America, and to help grow retail partnerships through increased consumer awareness.
Since 2013, Q36.5 has been creating industry leading innovative clothing, and also launched their first shoes in 2021. Their focus on comfort and performance is a signature of the brands’ founding, with Luigi Bergamo putting his extensive background in fabric development to use. With his wife Sabrina Bergamo Emmassi, a former professional cyclist herself, the pair sought to create a brand dedicated to performance, as well as sustainability. The company has painstakingly developed fabrics created from 100% recycled materials, with all fabrics and materials produced in Italy, within 350km of their headquarters in Bolzano.
“I’m very excited to partner with Q36.5 and help them reach more consumers, as well as grow their presence within the IBD network”, stated Tim Jackson, of PowWord Communications. “They have an amazing product line with genuinely innovative features, but their commitment to sustainability and the environment is one of the things I believe further sets them apart- and I can’t wait to tell that story to anybody who’ll listen.”
“We look forward to this new partnership with PowWord and Tim, and sharing our story and news”, saidLuigi Bergamo – Founder and CEO. “We are looking forward to an exciting year ahead, and will have many great stories to share along the way.”
North American media inquiries can contact Tim Jackson Sugar@PowWordCommuications.com
Interested North American retailers can contact Walter De Luca Walter@q36-5.com
About Q36.5
The Italian technical cycling apparel brand Q36.5, co-founded by Luigi Bergamo and Sabrina Emmasi, was born in 2013. Since its inception, Q36.5 has been distinguished by using high-tech fabrics aimed at facilitating athletes' thermoregulation in situations of extreme exertion in all environmental conditions, even the most difficult. The brand's name is derived from this mission: Q as in Latin quaerere meaning ''research'', and 36.5, the ideal temperature in degrees Celsius of a healthy body. In 2021, Q36.5 also launched its first cycling shoe, the UNIQUE SHOES™ - the world's first body-mapped shoe, already worn by several professional athletes and appreciated for its comfortable fit combined with its highly efficient power transfer.
