Popular European e-bike brand taps industry insiders to build buzz, push North American sales for its NCM and ET.Cycle and other lines
Seattle, Washington (March 3, 2022) — Since its inception in Germany in 2014, Leon Cycle has grown into one of the biggest e-bike brands in Europe by focusing on its mission to offer high-quality bikes at affordable prices in every category. Now they’re bringing on SIMBOL Communications as its PR agency of record to help build similar brand recognition and cachet across North America.
Leon Cycle is the parent company for NCM, ET.Cycle, among other cycling brands. The recent expansion into North America is tied to the brand’s original mission of offering high-value e-bikes to all types of riders: NCM encompasses the European style of bikes including light-duty e-MTB, trekking, city, folding and cruiser bikes, with a focus on slightly older clientele for leisurely activities. ET.Cycle offers more powerful, fat-tire bikes designed to target the needs of the greater North American market.
“We have seen the demand for e-bikes grow so rapidly, but prices have skyrocketed in recent years; adding Leon Cycle to our list of clients allows us to share the word that consumers can still get a quality, dependable, super-fun e-bike at an affordable price,” says Scott Boulbol co-founder of SIMBOL Communications. “Cycling is an activity for everyone, and we want everyone cycling! A brand like this helps further that goal, so we’re excited to get their name out to as wide a range of the general public as possible.”
While Leon Cycle is relatively new to this U.S. market – launching its first e-bikes through online sales only a few years ago – the brand is confident their experience with adjacent technology will be more than sufficient to ensure success.
“We have seen some great success with our NCM and ET Cycle lines in Europe, and the response from our U.S. customers is very encouraging,” says Leon Cycle’s Sales Director Peter Dolman. “We see the potential for our bikes in the e-mobility market, and we are looking forward to working with SIMBOL to expand our visibility.”
Leon Cycle e-bikes are all Class II models, which have a maximum speed of 20 mph. Each of the bikes under the Leon Cycle Group can be purchased directly through the Leon Cycle website and via a growing network of over 100 independent North American dealers which currently includes three factory stores on the West Coast of the US and three factory stores in Canada as well.
For any US sales inquiries, contact Allyson Vought: allyson.vought@leoncycle.com. For NA Media inquiries contact: Scott Boulbol (scott@simbolpr.com) or Nic Sims (nic@simbolpr.com)
About Leon Cycle: Leon Cycle is a retailer of premium electric bikes. Originally set up in 2014 as an online retailer in Germany, Leon Cycle has built on its success by establishing its own specialized electric bicycle stores in Hannover, Barcelona, Seattle and Melbourne. We are passionate about electric bicycles. Each and every team member of our sales and technical staff is highly trained and has hands-on experience with electric bicycles. We only carry high performance, reliable and stylish electric bike brands such as NCM and ET.Cycle. Whether you need an electric mountain bike, trekking bike or folding bike, Leon Cycle is your E-bike specialist!
About SIMBOL Communications: SIMBOL Communications formed to help brands tell truthful, authentic stories in the outdoor, cycling, and fitness industries, through exposure in a wide variety of media outlets, developing creative content and sports marketing services. With their multiple decades of relevant experience — as both industry professionals and competitive enthusiasts — the founders of SIMBOL have all the tools to get powerful stories to the right audience.
