Denver, Colorado (December 2, 2021) — On the heels of their successful exhibit and launch at last month's Sea Otter Classic bike expo, Alchemy Bikes is hoping to build on that momentum with a major marketing push, covering everything from content creation to promotional activations to sports marketing and more. To help navigate this push and future marketing/branding, they've brought in the longtime industry veterans at SIMBOL Communications who will help with all aspects of the effort.
Founded in Denver in 2008, Alchemy has built an outstanding reputation for making some of the industry's most coveted carbon and titanium road, gravel and mountain bikes, most of which are handcrafted, designed – including developing their own carbon-fiber and laying up the tubing – and assembled in their Denver facility. This artisan approach has helped garner numerous awards for their bikes, including six NAHBS awards for their bikes and carbon layup. But while the brand is iconic within the industry, Alchemy would like to tell their story to a much wider audience and broaden their consumer base: Enter SIMBOL and the new marketing initiatives.
"Insiders know that our amazing bikes speak for themselves, but we feel there's a big audience of riders out there who would definitely benefit from our products, but they may not be aware of our brand and what we do at Alchemy," says founder Ryan Cannizzaro. "And to help us craft and deliver that message to the widest audience possible, we brought in the experts at SIMBOL. Their knowledge of and connections in the cycling industry – and maybe more importantly, outside the bike world – is exceptional; the fact that they can also create powerful content and even wrangle our ambassador athletes made this an easy choice for us.
"We've already seen some excellent results in our current push to sell our remaining 2021 Arktos mountain bikes, and we'll be following that up with an even bigger effort behind our brand new Rogue gravel bike," adds Cannizzaro. "When consumers hear about this new, extremely capable gravel monster – and between the new content and wider outreach they should hear it loud and clear! – we're very confident the handmade-in-the-USA Rogue will take its rightful place among the most popular high-end gravel bikes out there."
The Rogue is available now on the website, with delivery estimated around mid February. Here's some basic info on the new bike:
Alchemy Rogue:
Designed as the natural complement to our highly touted Ronin gravel bike – honoring Alchemy's renowned legacy of laterally stiff bikes with quick acceleration and nimble handling – the Rogue adds dramatically increased off-road capability, thanks to a slacker head tube angle, super-wide tire clearance, and updated geometry that's highly effective at absorbing chatter and bumps. The new Rogue yearns to take you further 'out there', where gravel roads become doubletrack and even semi-technical singletrack.
