AUCKLAND, New Zealand (August 18th, 2021) – Chapter2, manufacturers of premium Road and Gravel framesets, announce the appointment of ADVNTR Media Group to develop D2C ecommerce sales in the US and UK.
ADVNTR has a proven track record in supporting manufacturers deliver on sales and marketing initiatives in some of the key markets where we are experiencing ongoing growth. They will work closely with our marketing team to support our Omni-Channel plans in the US and our D2C strategy in the UK.
In 2015 Michael left Neil Pryde to pursue his own ambitions and creations. The design and development of CHAPTER2's first offering took over 2 years of design and engineering from concept to realization. Michael is meticulous with his designs and quality control to ensure that his creations matched his stringent performance and quality. Chapter2 frames are bought by riders who seek exclusivity and rigorous engineering and attention to detail.
"Our growth in our home markets and APAC region has been strong and we look to the US and UK as key in the longer-term direction of Chapter2. Our range offers the road and gravel rider the ability to build exceptional bikes, and with our focus towards Omni-Channel business model, we will be implementing new systems and strategies to better serve our customers" Michael.
ADVNTR Media Group will be instrumental in developing our US sales channel and brand management globally. With their experience working on cross channel marketing and a history of providing exceptional growth strategy and execution. As part of our D2C plans for the UK, ADVNTR will also serve as an Official Service Centre for Chapter2, providing sales support and after sales customer support.
"Having worked with Michael and Neil previously, it was an easy decision to make to work with them again. Their product speaks for itself, and we look forward to managing their US and UK growth with them through thoughtful and planned actions". Mark at ADVNTR
