San Rafael, Calif, June 10, 2021 – Trips for Kids unveiled a revision to their current logo with the addition of an image of a female lead rider symbolizing the participation of both girls and boys in the program.
This change correlates with their new More Girls on Bikes initiative spearheaded by a team of Trips for Kids regional chapter directors. Launched in March of this year, the goal of the More Girls on Bikes initiative is to increase female leadership and ridership across their programs by 10% over the next 18 months.
"This last year has brought new focus on diversity and inclusion across the cycling community – issues that have been at the core of our DNA since the first Trips for Kids chapter opened over 30 years ago." said Trips for Kids National Board President Patricia Gallery. "As the new symbol of our national organization, this small yet strong visual change to our logo represents our continued commitment to an open cycling environment where women and girls feel welcome and empowered."
Trips for Kids programming was created to serve youth from all communities regardless of gender, ethnicity or socio-economic backgrounds. Their signature Discovery Trail Rides, Adventure Club rides and Earn-a- Bike Workshops operate through a network of over 50 chapters located across North America. In spite of reduced programming due to the pandemic, last year 35% of Trips for Kids program participants were girls, a number that will continue to increase with implementation of the More Girls on Bikes initiative.
To learn more about the Trips for Kids National organization and community, please contact Amy Carver with Trips for Kids at amy@tripsforkids.org.
###
The new logo has been revealed on the Trips for Kids National website and social media profiles and will be rolled out to chapters in the coming weeks.
ABOUT TRIPS FOR KIDS
Founded in 1988, in San Rafael, California, Trips for Kids provides transformative cycling experiences that promote healthy active lifestyles, environmental awareness, and personal empowerment for kids of all communities, especially those most in need. With a vast network of chapters operating in the United States, Canada, so far 230,000 kids have had the chance to explore the natural world on two wheels through Trips for Kids programs. Trips for Kids National umbrella was established in August 2017 to provide assistance and resources to current chapters and those in development. To learn more, visit www.tripsforkids.org.
