Following quarter-on-quarter growth in 2020, owners of The Robert Axle Project and Old Man Mountain have hired Erik Fenner as Marketing Coordinator for both brands.
"This year we've added additional global distributors for our brands, and seen an increase in sales across all channels. We needed to add someone who can satisfy the diverse needs of our marketing initiatives, and Erik's background gives him the technical and communications capabilities to help us excel," said Katy Bryce, CEO of both brands. "We worked directly with Erik on the Chris King-Robert Axle Project collaboration, and were impressed with not only his marketing skills, but also with his ability to manage a complex technical product, project and launch."
Prior to joining The Robert Axle Project and Old Man Mountain, Fenner was Digital Marketing Lead for King Cycle Group in Portland Oregon, preceded by years of shop experience as a mechanic and as an owner of a repair focused bike shop.
"Working at King gave me the opportunity to manage content for a wide-ranging and highly technical product catalog with dozens of models for compatibility with a huge array of bikes," says Fenner, "as Marketing Coordinator for RAP and OMM I'll be able to draw on that as well as my deep experience as a mechanic. I'm excited to show how our brands create solutions for riders to unlock new capabilities of their bikes and enjoy their rides that much more."
Fenner joins the team based in Bend Oregon, where the brands' headquarters, warehouse and primary manufacturing vendors are located.
The Robert Axle Project and Old Man Mountain are both headquartered in Bend, Oregon, where they share space and ownership but remain two separate brands.
About The Robert Axle Project: The Robert Axle Project was the first company to manufacture thru axles that allowed attachment of bicycle trailers. It has since introduced a full line of thru axles. In addition to manufacturing, the company hosts a comprehensive database on their website, known as their Axle Finder, that allows customers to find the exact thru axle that will fit their bike. All products are designed, machined and tested in Oregon, USA to the tightest tolerances in the industry. www.robertaxleproject.com
About Old Man Mountain Products: Old Man Mountain has provided the most durable cargo racks for cyclists of all types, from daily commuters to world travelers. In 1996, Channing Hammond created the first bicycle cargo rack to fit on suspension bikes by connecting the rack to the center of the wheel, thus revolutionizing the world of bike touring and bikepacking. In 2019, the company was acquired by the owners of The Robert Axle Project. www.oldmanmountain.com
ABOUT THE ROBERT AXLE PROJECT
The Robert Axle Project is the authority on attaching bike trailers and trainers to 12mm rear thru-axle equipped bikes. Their products allow cycling families, adventurers, commuters and enthusiasts to enjoy traveling by bicycle without leaving their cargo behind.
