POOLE 02.07.2020, FOR IMMEDIATE RELEASE — Chris Atkins joins the Muc-Off team in a newly- appointed role of Trade Marketing Manager.
Starting out in the cycling industry at just 15 where he carried out work experience at the local bike shop, Chris brings a wealth of experience and knowledge to the team. Having spent 17 years at Specialized UK working across a variety of sales and brand development roles, Chris has developed a passion for retail and visual merchandising.
"I've always been a huge fan of Muc-Off and am super stoked to join the team – especially at a time of exceptional growth and opportunity for the company. I look forward to working alongside our retailers and global distributors to help promote the Muc-Off brand and it's market leading products." – Chris Atkins, Trade Marketing Manager at Muc-Off.
Chris will be responsible for driving the execution of Muc-Off brand strategies with distribution and retail customers. This will include the development and roll-out of impactful POS, coordination of trade launches for new product releases and execute the brands presence at key trade show events within Europe and the US.
"Muc-Off is in a period of huge growth globally and we quickly recognised that we needed a Trade Marketing Manager to help support our global distributors and retailers drive key messaging through our B2B channels. We're super excited to welcome Chris into this role and have huge confidence that he'll be able to deliver and implement our B2B marketing objectives with high impact." – James Cramp, Trade Marketing & Partnerships Director at Muc-Off.
Contact
Chris Atkins, Muc-Off Trade Marketing Manager T +44 7921 357932
About Muc-Off
Back in 1991 Rex and Marilyn Trimnell got things started with X-Lite UK. After designing and manufacturing the world's first twin crown bicycle fork, Rex created a perfectly pink spray to clean his kit. To make a long story short, Rex's cleaner was the best thing since sliced bread, and it wasn't long before word got out and Muc-Off was born. Fast-forward to now and Muc-Off is now the go-to brand for top riders. And, in case you haven't noticed, we do a bit more than pink cleaner these days.
