GREENSBORO, NC - "Banner ads are dead, we want Content Marketing!" Or so seems to be the cry from brands, says Bikerumor founder Tyler Benedict. That's the reason he's launched Peak Content Summit, a content marketing/strategy conference in Asheville, NC, on March 11-13, 2020.
"Over the past three years, we've honed our approach to ethical, results-driven content-based marketing options on Bikerumor," explains Benedict. "And not only have they become an important part of our revenue stream, they're the thing brands are most interested in now. Everyone's trying to figure out how to do it right, and we've cracked the code."
"With Peak Content Summit, I want to teach what we've learned, but also bring in experts from leading brands, retail and media to share their strategies and best practices, too."
Peak Content Summit's curriculum will walk cycling/outdoor/active lifestyle brand and marketing managers through the entire process of developing, planning and executing an effective content marketing strategy. Speakers include the CEO of Harmon Brothers, the agency behind the massively viral Squatty Potty and Poo-Pourri video campaigns, GoPro's creative team, GearJunkie's founder, StoryFuel's Melanie Deziel, and more. There'll also be tactical sessions on video, SEO, content mapping, and how, where and why to place your content. The latter includes a session on how to work with retailers, social media and the press to maximize reach.
Benedict, who has spoken internationally on the topic of Content Marketing Strategy, says he created the event as a hyper focused learning environment where brands and marketers can receive personal instruction from best-in-class speakers.
"Everything about Peak Content Summit is designed to give marketers all the skills they need to use content as a branding and selling tool," he says. "The entire experience, from sessions to speakers to sponsors, is designed so someone can come in knowing nothing about content marketing and leave with a toolkit to launch, grow or improve their content marketing strategy."
"For the record," Benedict adds, "I don't believe banners are dead, but they're part of a larger marketing effort, including content, that brands should use in their overall plan."
Registration is open now. Advance Ticket pricing ends January 15, 2020, and you can get on their email list and learn more at peakcontentsummit.com.
