Wollongong, New South Wales, Australia — A new bicycle trade media service will be launched on Friday 27th September. The Latz Report will primarily focus upon the Australian and New Zealand markets. Its vision is to help the bicycle industry become more profitable through providing timely, accurate and relevant news, plus a range of business training resources.
Founder Phil Latz already has 30 years of bicycle media experience. He and his wife founded Bicycling Australia in 1989. It grew to become the largest specialist cycling media business in Australia, including trade and consumer magazines, websites, guidebooks and maps, bicycle trade shows and other cycling related activities.
After progressively selling the various parts of Bicycling Australia to three separate buyers between 2014 and 2017, Phil spent two years helping to establish Australia’s new peak cycling advocacy charity, We Ride Australia, before deciding to return to trade media.
“Since the purchaser of our former Bicycling Trade magazine and website closed it down, there has been nothing to service the Australian and New Zealand markets,” Latz explained.
“I’m still passionate about the bicycle trade and initial response from key industry members to our upcoming launch has been extremely positive.”
In moving with the changing times, there will be no print edition of The Latz Report. All trade members will receive a free monthly e-newsletter. There will also be a website, www.thelatzreport.com.au, a YouTube channel, and presence on Facebook, LinkedIn and Instagram.
“Australia has only 25 million residents, but it is a very wealth country,” Latz reported. “It has sustained a record 28 consecutive years without a recession and is now the 13th largest economy in the world. New Zealand is much smaller at just under five million population, but has a vibrant cycling culture, especially relating to mountain biking and booming eMTB sales.”
In addition to the traditional bicycle distribution, wholesale and retailing sectors, The Latz Report will embrace the growth areas of e-mobility, cycle tourism, mountain bike parks, bike hire, bike and scooter share and mobile mechanical services.
Latz said that although most of the editorial content will be focused upon its core geographic area, international trade members are welcome to subscribe to the free newsletter.
For more information contact Phil Latz at phil(at)thelatzreport.com.au or phone +61 414 637 886.
