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Look to the future: Bike Biz Revolution premieres prior to Eurobike

Published August 2, 2019

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FRIEDRICHSHAFEN, Germany — Data-driven business models, digitally networked bicycles and a Spotify-like approach to mobility are all examples of how the digital era will influence and transform the bike industry in future. To analyze the road ahead and help keep pace with change, the Bike Biz Revolution conference is taking place the day before Eurobike on Tuesday, Sept. 3.

Following the call for action and participation in the Bike Biz Revolution, the topics are now finalized. Visionaries, lateral thinkers and mavericks seized on the opportunity to submit ideas and concepts relating to digitalization and the bicycle industry in these times of change and transformation.

These topics set the agenda and are now up for debate and discussion during a number of theme blocks.

"We knew that we had hit the mark when we saw the high level of interest in working with us to actively shape the event," said project manager Dirk Heidrich. "Bike Biz Revolution participants can look forward to a high-level expert program of contents. We deliberately chose to include a mix of themes and speakers, including technical pioneers, disruptive thinkers and pragmatic and creative innovators with practical solutions directly relevant to the industry."

The day before the show start is already an important day for the media and company meetings. And now it's now gaining even greater significance.

The first theme block at the Bike Biz Revolution conference is Data Driven Business and looks at the data-driven business models and product data analysis that are becoming increasingly significant in the big data era. There are presentations from Rose Bikes ("That's how digital information leadership works"); Bidex —Bike Date Exchange ("Disruption is only for starters"); Alex Thussbass, talking about "Product data — The new oil of the sales engine;" and creative agency managing director Peter Post, discussing the new digital industry platform and the international bike business.

The next theme block is entitled The Future of Mobility. It's all about "Connected Bikes" (Christian Anuth from Haveltec), Smart Bikes (Kresimir Hlede from Greyp Bikes), the highly successful bike rental scheme Swap Fiets (Martijn Obers), while Thomas Sauter-Servaes from Zurich University of Applied Sciences will be talking about artificial intelligence and its impact on mobility behavior.

There is a coffee break before the final part of the program: The Future of Bike Biz. Scott and Adrian Montgomery from Cranktank will then be looking at how the bike market is changing in the U.S. "Online Bike Retailing: How digital sales tools will transform the bike market" (Dr Björn Stapelfeldt from Smartfit by Radlabor) and "The Change of our mobility behavior in the next 10 years" (Kristjan Maruste from Comodule) round out the event.

The Bike Biz Revolution program is moderated by Frank Puscher, a journalist specializing in e-commerce, user experience, online marketing, digital transformation and new technology.

For detailed information about the program and registration, go to

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