BRADENTON, Florida USA (LOOK & Corima USA) December 12th, 2018— LOOK, a heritage French-based cycling brand, is now working with ORIS Intelligence, the leader in online price reporting, to help monitor and enforce its Minimum Advertised Price policy in the United States (U.S.). Oris will also assist LOOK's efforts to ensure global brand value and market competitiveness. LOOK will continue to enforce its US MAP policy using internal resources and will increase its reach by utilizing the ORIS platform, including more comprehensive management of 3rd party sites like Amazon and eBay.
"LOOK and its retail partners have been challenged by the dynamic online pricing marketplace for some time" said Mike Gann, the company's U.S. office VP of Sales & Marketing. "ORIS will allow us to monitor the market and take immediate, unilateral action to correct pricing irregularities. Our core aim is to ensure a competitive, but stable commercial marketplace that supports and protects our valued retail partners, while preserving the LOOK product and brand value."
"Since the birth of LOOK more than 50 years ago, we have dedicated our energy and creativity to thinking about the products of tomorrow, using our knowledge of carbon and our French manufacturing prowess," said Sébastien Coué, VP sales & Marketing Look Cycle Intl'. "This partnership is a new step towards continued support and protection of our retail and Online partners. It is critical that Look Cycle International enforces its Minimum Advertising Price – (MAP) policy in U.S. to ensure the value of our brand and its products.
For more information on LOOK's US and Canadian MAP policy or to obtain a MAP price list, retailers can contact sales.usa@lookcycle.com.
