ORANGE, Calif. (BRAIN) — Bicycle industry veteran and longtime event creative director Lance Camisasca announced Monday that he has launched an effort to support industry brands with his many years of experience engaging in retailer, media and consumer events. Camisasca recently made the decision that he should offer to the cycling industry his years of experience on how to create strong ROI and save precious resources when committing to any one of the numerous trade or consumer event offerings on the 2019 calendar.
“Oftentimes a company’s event engagement is led by talented inside sales and/or marketing teams. Given the current state of affairs I am asking industry executives whether tackling the minutiae of event detail is the best use of their team’s valuable time and skills. When that sinks in I am finding some who wish to talk further about their next event strategies,” Camisasca said.
The first who saw the value proposition Camisasca was pitching was David Zimberoff, vice president of marketing at SRAM, ”Lance has a great knowledge of what it takes to plan and organize a first-class event. Whether you need a regional sales meeting or a national full-scale product launch to media, Lance can take care of all the details you might need.”
Camisasca is seeking additional companies to add to his portfolio for events starting in 2019. Camisasca continues, “Whether it is B2B trade events, media launches or one of the important consumer events scheduled for 2019, I am interested in lending a hand. My broad and long experience in sales and marketing can be tapped into as well."
