Advocacy/Non-profits
CINCINNATI, OH (BRAIN)—Outdoor Industries Women’s Coalition (OIWC) has a rejuvenated mission and vision and is also launching a new advocacy program.
LAS VEGAS, NV (BRAIN)—Signaling that both the cyclocross season and Interbike are approaching, registration for CrossVegas opens on August 2. The biggest cyclocross race in America takes place for a fifth year on Wednesday, September 14 following the first day of Interbike.
SAN FRANCISCO, CA (BRAIN)—Mike’s Bikes has teamed up with PODS of San Francisco to collect bicycles for its Sister Shops project in Africa.
In just two weeks, PODS helped the Bay Area retailer gather 500 donated bicycles in record time at eight northern California store locations.
OGDEN, UT (BRAIN)—As the people of Joplin, Missouri, struggle to rebuild their lives and community following the devastating tornado in May, killing an estimated 139 individuals and resulting in millions of dollars of property damage, elete electrolytes has shipped a product donation of its elete Electrolyte Add-In
SOUTH SAN FRANCISCO, CA (BRAIN)—On March 26, Soma Fabrications and its parent company The Merry Sales Co., pledged to donate 10 percent of its net sales of all Japanese made products to aid in Japan's disaster recovery.
WASHINGTON, D.C.—The League of American Bicyclists estimates that about one million people in cities across the country will commute to work on two wheels today, May 20, designated as National Bike to Work Day.
BOULDER, CO (BRAIN)—Product Architects, Inc., maker of the Polar Bottle has begun a new wellness and fitness program for its employees. The initiative includes professional health consultations as well as a fitness component that challenges employees to take part in charity fitness events.
MISSOULA, MT (BRAIN)—The American Association of Highway and Transportation Officials’s Special Committee on U.S. Route Numbering has approved six new U.S. Bicycle Routes in the first move of its kind in nearly 30 years.
EMERYVILLE, CA (BRAIN)—Clif Bar kicked off its annual 2 Mile Challenge this week, marking the fifth year for the nationwide campaign encouraging people to reduce carbon dioxide emissions by cycling for trips two miles or less.
BOULDER, CO (BRAIN)—Bikes Belong is working with market research firm Leisure Trends Group to conduct a survey to get a better sense of Americans’ bicycling habits. The survey is being emailed out in waves to contacts acquired through Bikes Belong’s People for Bikes pledge campaign, a pool of 222,000.
KENT, WA (BRAIN)—Raleigh America this week launched mycyclingevent.com to connect America’s 60 million cyclists with popular charity rides in the U.S. like the MS 150 and Tour de Cure rides.
FOOTHILL RANCH, CA (BRAIN)—Five-year old Tyler Blick (son of Steve Blick at Oakley) has recently been diagnosed with Leukemia and is beginning three-plus years of Chemotherapy treatment.
MONTEREY, CA (BRAIN)—Lezyne met up with Tom Ritchey at the Sea Otter Classic to make a donation of Lezyne cycling accessories to Project Rwanda.
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